Process is crucial to innovation and can increase the probability of successful execution. The leader must ensure equal emphasis on creativity and process.

The methods and approaches introduced in my book are all part of the methodologies that aid in improving process, which in turn improves the probability of successful innovation in your organisation. These methodologies also help to ensure that properly thought through ideas make it to the next level of filter, hopefully with the most obvious and glaring mistakes caught before the launch. Thus, they help to ensure better ideas float to the top and get executed.

And as innovation is not a one-time event but a continuous process of learning and refinement, it is also important to institutionalise the learnings and capture these observations, insights and learnings, so that you are constantly improving the probability of success.